Why doing user research first is right

I have found an interesting column from Donald Norman about how the role of user research in the software/web development process, though I have to say that I find the premise of his quite contentiious. I agree with him when he says that lengthy, time-consuming field work must take place before the project starts, but even with the ball running and in a limited time frame it is possible to know a lot about the users. . . . → Read More: Why doing user research first is right