What is Service Design?

In our field, we often tend to hear the phrase Service Design. Service Design is basically applying holistic user-centred design methods and processes to on- and off-line services. The Design Council has put together a good introduction to the field. “A service is something that I use but do not own […] Service design is therefore the shaping of service experiences so that they really work for people. Removing the lumps and bumps that make them frustrating, and then adding some magic to make them compelling.” In my personal experience, Service Design is often triggered by the opportunity of providing …